Experience Summary
Total Interactive Design Management Experience: 9+ years
- Collaborate and drive consensus with internal brand teams to create and implement short and long-term online marketing/e-commerce strategies; deliverables may include research, strategic briefs, scope statements and planning documents, along with senior management presentations.
- Deliver strategic leadership experience in a B2C environment to inspire creativity, promote interactive marketing innovation and generate desired consumer reactions.
- Utilize data mining and other analytic tools to achieve the maximum efficiencies and correct alignment to consumer contract dynamics and strategies.
- Continuously improve performance and design of creative campaigns and brand messaging strategies to meet agreed upon team objectives
- Drive Social Media creative strategy, planning, and execution processes to meet internal and external customer objectives and satisfaction requirements.
Work Experience
Motorola Solutions Schaumburg, IllinoisProject Manager (Contractor) - October 2010 to present
- Negotiate, define, communicate and manage the scope of the project; notify team of
client-requested changes to project scope - Establish and document clear project requirements
- Create and maintain project schedule, which defines activities, sequence,
dependencies, work effort, duration and associated resource requirements - Define, negotiate, communicate, implement and monitor quality of project deliverables
- Work with Senior Management to identify, analyze, prioritize, mitigate and communicate project risks
- Maintain project documentation or required changes to the project
Interactive Producer / eCommerce Manager (Contractor) - June 2010 to present
- Working with the e-commerce development team to
manage day-to-day issues: while identify problems
inadvance and implement creative solutions. - Establishing and maintaining the clients vision, scope, schedule, budget, and resource plan.
- Ensuring that clients project hit established quality and user goals while actively managing the schedule and milestone deliverables.
- Developing traffic drivers our client's e-commerce website via paid search, banner advertising, social media, search engine optimization,
email marketing, and other marketing channels.
Digital Media Design and Production Manager - August 2004 to June 2010
- Managed the complete creative process and led the in-house
design team in delivering effective digital media campaigns,
including large-scale website development, targeted messaging, and online advertising - Helped identify new opportunities for brand growth, enforce processes and best practices for online consumer marketing
- Managed each project’s scope: strategic positioning and planning, business requirements, timelines, and
budgets—as well as post-delivery recommendations and enhancements - Utilized data mining and other analytic tools to achieve the maximum efficiencies and correct alignment to consumer contract dynamics and strategies. Continuously improve performance and design of creative campaigns and brand messaging strategies to meet agreed upon team objectives.
- Managed necessary market research to identify new opportunities for brand growth, evaluate effective and efficient processes to bring those opportunities to market on budget and on time, and integrate established best practices for online consumer marketing programs.
- Developed creative for campaigns and brand messaging strategies for social and paid media. Monitored these campaigns and optimized creative to increase website driver traffic
Senior Web Designer-July 2001 to August 2004
- Designed and maintained business-to-business website, ensuring highest level of graphics and HTML standards
- Generated site flows and wireframe mock-ups keeping projects is scope and on time
- Collaborated with sales and marketing departments to define key goals and best business practices for online content
- Provided expert analysis and input during team projects that involved design and development
- Served as in-house expert on all published corporate electronic media including art direction of corporate multi-media CD-Rom
Visual Design Architect - August 2000 to April 2001
- Developed user experience strategy and interface design for web-based applications
- Established information architecture and usability
- Led the team creatively with an understanding of technical limitations
- Project-managed design timeline in application development
- Established the corporate identity, designed print collateral and redesignof the company's corporate website
Senior Designer - July 1999 to August 2000
- Established brand image for clients, created effective advertising, targeted
- markets and utilized the most effective media to promote their brand
- Designed complete print and interactive media, servicing business-to-business and business-to-consumer
Digital Imaging Specialist - September 1996 to July 1999
- Directed workflow, teaching new skills as well as department standards.
- Asserted my artistic abilities for such clients as Godiva, Mark Shale, Motorola, Ulta3 and Sears
- Collaborated with Designers, Photo Coordinators and Art Directors to
- construct dynamic visual advertisements from conception to press
Internship - January to July 1995
- Assisted in the running of the studio, arranged sets and lighting equipment.
- Worked with photographers and stylist, on projects ranging from tabletop product shots to modeling sessions
freelance photography
Steinkamp & Ballogg architectural photography, 1996Pettersen Associates Inc. commercial photography, 1996